Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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List Price: $29.95 Sale Price: Too low to display. Availability: unspecified
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Product Description
"Selling high-end luxury creations requires a different set of skills than ordinary selling. Clients have high expectations on the service they receive and base their purchasing decisions more on an emotion than a practical need. Whether it is a diamond bracelet or a sports car the key to concluding the sale lies in how you sell rather than what you are selling.
In Selling Luxury, Robin Lent and Genevieve Tour explore these differences and offer a set of strategies for connecting with customers in the universe of luxury . Rather than sales associates, the luxury market demands "Sales Ambassadors" who represent the brand and who understand the emotional side of a purchase. This requires a multitude of specialized skills, self-motivation, energy, and patience. Through a personalized service each and every time, Sales Ambassadors are able to build lasting customer relationships.
If you want to succeed in the luxury sales game, Selling Luxury introduces you to the skills and approaches that work and shows you how to apply them every day. You-ll learn how to:
- Connect emotionally with customers
- Go beyond your customers- expectations
- Turn every customer contact into a customer experience
- Personalize your customer service
- Use your body language to your advantage and create desire to purchase and own
- Deal positively with customer objections and reservations
- Make additional sales
- Build loyalty through staying in touch with customers
The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly appeal to your customer-s emotions. It takes skill, technique, and a truly personal touch. Selling Luxury shows you how to develop those skills and techniques and make them a key part of your selling style.
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