Aug
8

Virtual Vintage: The Insider’s Guide to Buying and Selling Fashion Online

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Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online

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Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online. No other book explains how to get it, sell it, fix it, or wear it with flair. Authors Linda Lindroth and Deborah Newell Tornello equip readers from head to toe with

• more than 100 chic sites—rated and evaluated
• instructions on contacting sellers
• smart strategies for bidding in online auctions
• advice about evaluating the size, quality, and colors of a garment
• tips for cleaning and repairing vintage items

Whether you’re looking for a 1960s Rudi Gernreich knit, Gucci hipster trousers, a Claire McCardell for Townley shirtwaist, or a Chanel suit in pink wool with black patent-leather trim, Virtual Vintage will help you build a unique and sensational wardrobe.


From the Trade Paperback edition.

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Jul
19

The Complete Guide to Buying and Selling Apartment Buildings

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The Complete Guide to Buying and Selling Apartment Buildings

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How to build wealth and achieve your dreams by investing in apartment buildings

Investing in real estate is a tried-and-true way to build assets, increase income, and prepare for retirement or the expense of college. With the proper guidance, a well-defined plan, and a little capital, anyone can profit by buying and selling rental properties.

For first-time investors, this handy, straightforward guide will help you map out your future, find apartment buildings at a fair price, finance purchases, and manage your properties. If you are an active real estate investor focused on single family properties, you can graduate to multifamily apartment complexes using Steve Berges' step-by-step plan for increasing the number of units you hold from a handful to hundreds.

The Complete Guide to Buying and Selling Apartment Buildings includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Topics include:

  • Ten ways to create value
  • Six ways to locate multifamily properties
  • Four key ratios every investor should know
  • Two crucial techniques that will help any investor save thousands
  • Three ways to determine how much a piece of property is really worth
  • Five cardinal rules of successful negotiations
  • Six reasons sellers sell their property
  • Four effective exit strategies
  • Five keys to your success
  • And much more

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Jul
19

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Rating:
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Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success.

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Jul
7

Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online

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Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online

Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online Rating:
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You can write, publish, and sell ebooks, even without lifting a finger, and earn $10,000/month in only 30 days. This ultimate guide to starting and running an online business walks you through every single detail from choosing a profitable niche market to writing, or outsourcing, your ebook to marketing to millions in electronic and print formats. Work from home part time or full time with your own Internet business. You even receive access to more than $1,000 worth of video tutorials.

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Jul
4

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World’s Largest B2B Marketplace

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The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Rating:
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The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace

Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.

The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud.

• An answer-packed guide for all your questions about doing business through Alibaba.com

• Officially licensed and supported by Alibaba.com, this is the only guide you need

• Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones

• The first and only step-by-step guide to using Alibaba.com effectively

Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.

Details

  • ISBN13: 9780470496459
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Jun
29

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

  • A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
  • Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
  • A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
  • How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

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Jun
23

The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, Revised and Expanded

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The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers, Revised and Expanded

The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers, Revised and Expanded Rating:
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"Acre-for-acre, flowers are the most profitable--as well as the most beautiful--crop on the farm. In The Flower Farmer expert flower grower Lynn Byczynski provides a complete introduction to raising a cornucopia of cut flowers for home use and for sale to retail customers, florists, and other markets. The book offers detailed, manageable plans for flower growing on a scale ranging from a backyard border to a half-acre commercial garden. It will appeal to a broad spectrum of readers, including: # Home gardeners who want growing tips from professionals, so that they can enjoy an abundance of flowers year-round in fresh and dried bouquets # Passionate gardeners and small-scale growers who want to raise and sell cut flowers in season for additional income # Small commercial farmers who want to increase farm revenue or even make a living from selling field-grown, specialty cut flowers. The Flower Farmer provides a clear, realistic look at both the benefits and the challenges of growing flowers organically for local markets. Chapters include information on: # The best varieties of cut flowers--an A-Z list of more than one hundred recommended annuals and perennials, spotlighting the cultivars that are grown by professional flower farmers # How to cut, store, and preserve flowers for long-lasting beauty # How to dry flowers for crafting or for a dried-flower business # Flower-arranging basics from a designer's perspective # Extending the season with woody shrubs and trees # Marketing options for commercial growers, including sales at farmer's markets, supermarkets, florists, and wholesalers. Sprinkled throughout are profiles of successful flower farmers--from Vermont to California, Texas to Wisconsin--each of them providing a unique perspective proving that growing flowers can be as profitable as it is satisfying."

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Jun
13

Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible: A Field Guide to Modern Marketing

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The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

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Jun
10

The Complete Idiot’s Guide to Cold Calling

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The Complete Idiot's Guide to Cold Calling

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Does this sound familiar? "If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results.If you are prospecting the same way you have been for the last several years (including the, "calling to check in, touch base or follow-up" approach) or haven't been prospecting at all, you're simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don't like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.Keith will show you how to:. Utilize the 7 steps to a permission-based cold calling conversation so that you don't have to push your presentation and hope there's a fit.. Create winning voice mail messages that will ensure more return calls.. Develop your MVP (Most Valuable Proposition) that separates you from your competition.. Craft the Compelling Reasons that would motivate a prospect to speak with you.. Prevent and defuse initial objections such as, "I'm not interested,"We don't have any money now" or "Call me back later.". Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives and natural talents rather than taking the generic, "One size fits all" approach.. Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

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Jun
9

American Farmstead Cheese: The Complete Guide To Making and Selling Artisan Cheeses

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American Farmstead Cheese: The Complete Guide To Making and Selling Artisan Cheeses

American Farmstead Cheese: The Complete Guide To Making and Selling Artisan Cheeses Rating:
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This comprehensive guide to farmstead cheese explains the diversity of cheeses in terms of historical animal husbandry, pastures, climate, preservation, and transport— all of which still contribute to the uniqueness of farm cheeses today.

Discover the composition of milk (and its seasonal variations), starter cultures, and the chemistry of cheese. The book includes:
• A fully illustrated guide to basic cheesemaking
• Discussions on the effects of calcium, pH, salt, and moisture on the process
•Ways to ensure safety and quality through sampling and risk reduction
• Methods for analyzing the resulting composition
You will meet artisan cheesemaker Peter Dixon, who will remind you of the creative spirit of nature as he shares his own process for cheesemaking. Alison Hooper, cofounder of Vermont Butter & Cheese Company, shares her experience—both the mistakes and the successes—to guide you in your own business adventure with cheese. David and Cindy Major, owners of Vermont Shepherd, a sheep dairy and cheese business, tell the story of their farm and business from rocky beginning to successful end.

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