Jul
14

The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

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The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

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Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an "accidental salesperson."

Most people don't choose sales as a career. Sales chooses them--and they end up wondering how to make the most of a profession they were never prepared for.

They don't have to wonder anymore. In THE ACCIDENTAL SALESPERSON, Lytle gives readers the road map for excelling in sales. Lively and entertaining, this somewhat unorthodox guide is packed with thought-provoking axioms, humorous and instructive anecdotes, specific strategies, and powerful tools--everything readers need to master essential lessons in sales and professionalism.

Readers will find there are some things THE ACCIDENTAL SALESPERSON lacks--dull theories, manipulative methods, and high-pressure tactics. But with the wealth of money-generating, career-building techniques it does provide, we don't think those items will be missed.

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Jul
14

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

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The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You’ll Learn How To

  • Identify your app’s unique value, target audience, and total message
  • Understand the App Store’s dynamics and choose the right strategy to cut through clutter
  • Set the right price for your app
  • Get App Store and third-party reviewers to recommend your apps
  • Write effective press releases for your apps and time your publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, just like professional marketers do
  • Build an audience that will buy your next app, too!

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Jul
7

Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online

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Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online

Make Money Online-Write and Sell EBooks Guide: A Work from Home Internet Business Writing, Selling EBooks Online Rating:
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You can write, publish, and sell ebooks, even without lifting a finger, and earn $10,000/month in only 30 days. This ultimate guide to starting and running an online business walks you through every single detail from choosing a profitable niche market to writing, or outsourcing, your ebook to marketing to millions in electronic and print formats. Work from home part time or full time with your own Internet business. You even receive access to more than $1,000 worth of video tutorials.

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Jul
6

Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation

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Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation

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Tools for pleasing even the most demanding customers

A satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom line as the quality of its customer service. This latest title in the popular Perfect Phrases series is just the thing for customer service employees and those who train and manage them. Perfect Phrases for Customer Service gets you quickly up and running with everything you need to keep customers happy and loyal, including:

  • Clear explanations of the reasons for difficult customer behaviors
  • Proven tools and techniques for successfully handling even the most cantankerous customers
  • 101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture

    For more information, visit www.customerservicezone.com

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Jul
6

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret “How-to” Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

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So You'd Like to Become An Amazon Bestseller!

Don't wait. Publishing insider and Outskirts Press CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.

Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.

Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.

Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.

Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.

Hi, I'm Brent Sampson.

Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.

You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.

Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.

As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."

Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.

This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today. (edited by author)

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Jul
4

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World’s Largest B2B Marketplace

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The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Rating:
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The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace

Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.

The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud.

• An answer-packed guide for all your questions about doing business through Alibaba.com

• Officially licensed and supported by Alibaba.com, this is the only guide you need

• Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones

• The first and only step-by-step guide to using Alibaba.com effectively

Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.

Details

  • ISBN13: 9780470496459
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Jun
30

Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth

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Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth

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Real estate investing can be an excellent way to build wealth. With its advantages of cash flow, appreciation, tax benefits, equity buildup and leveraging, real estate may be the only vehicle that can carry the average person to retirement wealth.

Real estate investor, attorney, and author Larry Loftis has developed a safe, easy, and lucrative way for new investors to get into the game, and for experienced ones to enhance their portfolios. In Investing in Duplexes, Triplexes and Quads: The Fastest and Safest Way to Real Estate Wealth, he draws on both his real estate investing experience and legal acumen to explore advantages you may not have considered about residential multifamily properties of two to four units.

Learn how to:

  • Buy duplexes, triplexes and quads with no money down, AND get cash back at closing.
  • Eliminate risk, and guarantee that your mortgage payments are always covered.
  • Use "cash-out" from refinancing to purchase more properties.
  • Decide whether to buy and hold or "pyramid" to a large apartment complex.
  • Use inflation, tax laws, and rehab to build a massive retirement nest-egg.

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Jun
29

Pride and Prejudice

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Pride and Prejudice

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"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife."

Next to the exhortation at the beginning of Moby-Dick, "Call me Ishmael," the first sentence of Jane Austen's Pride and Prejudice must be among the most quoted in literature. And certainly what Melville did for whaling Austen does for marriage--tracing the intricacies (not to mention the economics) of 19th-century British mating rituals with a sure hand and an unblinking eye. As usual, Austen trains her sights on a country village and a few families--in this case, the Bennets, the Philips, and the Lucases. Into their midst comes Mr. Bingley, a single man of good fortune, and his friend, Mr. Darcy, who is even richer. Mrs. Bennet, who married above her station, sees their arrival as an opportunity to marry off at least one of her five daughters. Bingley is complaisant and easily charmed by the eldest Bennet girl, Jane; Darcy, however, is harder to please. Put off by Mrs. Bennet's vulgarity and the untoward behavior of the three younger daughters, he is unable to see the true worth of the older girls, Jane and Elizabeth. His excessive pride offends Lizzy, who is more than willing to believe the worst that other people have to say of him; when George Wickham, a soldier stationed in the village, does indeed have a discreditable tale to tell, his words fall on fertile ground.

Having set up the central misunderstanding of the novel, Austen then brings in her cast of fascinating secondary characters: Mr. Collins, the sycophantic clergyman who aspires to Lizzy's hand but settles for her best friend, Charlotte, instead; Lady Catherine de Bourgh, Mr. Darcy's insufferably snobbish aunt; and the Gardiners, Jane and Elizabeth's low-born but noble-hearted aunt and uncle. Some of Austen's best comedy comes from mixing and matching these representatives of different classes and economic strata, demonstrating the hypocrisy at the heart of so many social interactions. And though the novel is rife with romantic misunderstandings, rejected proposals, disastrous elopements, and a requisite happy ending for those who deserve one, Austen never gets so carried away with the romance that she loses sight of the hard economic realities of 19th-century matrimonial maneuvering. Good marriages for penniless girls such as the Bennets are hard to come by, and even Lizzy, who comes to sincerely value Mr. Darcy, remarks when asked when she first began to love him: "It has been coming on so gradually, that I hardly know when it began. But I believe I must date it from my first seeing his beautiful grounds at Pemberley." She may be joking, but there's more than a little truth to her sentiment, as well. Jane Austen considered Elizabeth Bennet "as delightful a creature as ever appeared in print". Readers of Pride and Prejudice would be hard-pressed to disagree. --Alix Wilber

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Jun
23

The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, Revised and Expanded

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The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers, Revised and Expanded

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"Acre-for-acre, flowers are the most profitable--as well as the most beautiful--crop on the farm. In The Flower Farmer expert flower grower Lynn Byczynski provides a complete introduction to raising a cornucopia of cut flowers for home use and for sale to retail customers, florists, and other markets. The book offers detailed, manageable plans for flower growing on a scale ranging from a backyard border to a half-acre commercial garden. It will appeal to a broad spectrum of readers, including: # Home gardeners who want growing tips from professionals, so that they can enjoy an abundance of flowers year-round in fresh and dried bouquets # Passionate gardeners and small-scale growers who want to raise and sell cut flowers in season for additional income # Small commercial farmers who want to increase farm revenue or even make a living from selling field-grown, specialty cut flowers. The Flower Farmer provides a clear, realistic look at both the benefits and the challenges of growing flowers organically for local markets. Chapters include information on: # The best varieties of cut flowers--an A-Z list of more than one hundred recommended annuals and perennials, spotlighting the cultivars that are grown by professional flower farmers # How to cut, store, and preserve flowers for long-lasting beauty # How to dry flowers for crafting or for a dried-flower business # Flower-arranging basics from a designer's perspective # Extending the season with woody shrubs and trees # Marketing options for commercial growers, including sales at farmer's markets, supermarkets, florists, and wholesalers. Sprinkled throughout are profiles of successful flower farmers--from Vermont to California, Texas to Wisconsin--each of them providing a unique perspective proving that growing flowers can be as profitable as it is satisfying."

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Jun
17

The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

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The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.
Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.
Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)
You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

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