May
11
Selling Online: How to Develop a Successful E-Commerce Business in Canada
Posted by admin Comments (1)
Product Description
Written by two of Canada’s foremost Internet experts, Selling Online takes the reader through the entire process covering online shopping, customer service issues, business planning, selecting an e-biz platform, changing consumer behaviour and the nuts and bolts of SET and SSL. This book is a trusted resource that will guide merchants step-by-step, through the e-commerce maze. … More >>
Selling Online: How to Develop a Successful E-Commerce Business in Canada
Tags: Canada, customer service issues, Technology Internet, ECommerce, Human Interest, E-Commerce
Categories: Selling Online
I am disappointed about this book mainly because (1) there is no technical discussion about the setup of storefront and payment gateway (2) the authors recommend advertiser’s services…kind of bias (3) it does not cover all the latest technologies, despite the fact that it’s published in Sep 1999! (4) there is too much unnecessary text with repetitive info and most importantly (5) I still don’t know how to set up an e-commerce solution on a dedicated hosting platform, after reading this 394 pages book in a week. If you are reading Business 2.0 or Inter@active week already, don’t buy this book. However, if you are new to e-com and want to get a quick grasp of the major components, this book may help you.
Rating: 2 / 5