Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website
Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website
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Product Description
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?
Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.
- Put together a plan to maintain your sales level and profitability--to counteract eBay’s changes
- Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace
- Find out if running an eBay Store or selling on Half.com makes sense for your business
- Learn out how to sell locally on craigslist and other online classifieds sites
- Discover how to sell fixed-price merchandise on the Amazon marketplace
- Find out how to launch your own e-commerce website--and promote your online store
- Learn how to sell products across multiple channels--and manage multichannel conflicts
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Rating
I liked this book. I’m not a fan of online retailing. But it can be done, and if a book does a reasonably good job introducing the reader to some good information on the subject, then I feel obligated to write a short review and post it on Amazon. This book is well written, well outlined & organized, and fills a void in the literature available on online retailing.
A few years ago I read and reviewed Unofficial Guide to Starting a Business Online (Unofficial Guides). I think I gave that book a 4-star as well. It did not fair as well with some other reviewers. But I think they were unjust. The instant book being reviewed probably could be called “Part II” of that book in my humble opinion. It adds information and updates information so the reader in 2009 is pretty informed on the topic of setting up a retail sales site or presence online today.
The Table of Contents (TOC) for this book is quite detailed. It will tell you exactly what is covered in this nice little book. I encourage you to take a look at the Search Inside feature Amazon offers for this book. It is there you can see the TOC for free.
Four other books that will probably interest you if you are into online retail sales are: Sell on Amazon: A Guide to Amazon’s Marketplace, Seller Central, and Fulfillment by Amazon Programs, Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, & craigslist 4 Everyone. They will supplement the material covered in the instant book being reviewed. I have posted reviews for each on Amazon. 4 stars!
Rating
I’ve got to recommend this too
This seems to be a book that covers all the bases – selling on Half, Amazon, eBay. It assumes you know about selling on eBay and it IS informative
Is it worth purchasing? Well, a lot of this is very basic (overview of eBay) so maybe if you can find this at the library
I did like Miller talking about eBays history and the changes that have made it more difficult to make money on the site for smaller sellers (particularly good on eBay – and talking about why fixed price auctions are the way to go – and showing why through figures)
Its a quick read. I would recommend the book highly. But then, its an overview of Amazon, eBay, Half, CraigsList..
An informative book nonetheless. I would have to recommend this
Rating
It used to be that eBay was made for small businesses, Mom and Pop shops, and hobbyists. The process was simple. Put your product up for auction for a few days or a week. Someone would bid, they’d pay through Pay Pal, and you’d ship the item. Of course, there was a small fee associated with the service.
Unfortunately, times have changed. Bidding on items to get a few deals was great but when you really went looking for specific items waiting for a week to maybe get a product was inconvenient. Not surprisingly, eBay is moving more towards the “Buy it Now” type of entries by increasing the fees on auctions.
Simply put, depending upon the type of products you have to sell, eBay may no longer be your best bet. Selling Online 2.0 shows the readers the pros and cons of doing business on eBay, Amazon, Craigslist, and your own website. For each option, the author takes the entrepreneur through the process of moving to a new venue and making the best use of the various features available in each case.
Rating
This book was of interest to me because I am always looking for new ways to expand my small eBay business and my website. It helped on both fronts – it was informative, up-to-date, and encouraging. It also covered some of the other sites you can potentially use to sell products – Amazon Marketplace, Yahoo, online classified (i.e. Craigslist) and several others. There are pros/cons given for each, and the fee structure(s) associated with selling on various sites. I found the fee tables particularly helpful when grouped together, because you could see the real difference between the sites’ costs. The book is quite reader-friendly – it’s easy to understand an implement. It would be best suited for people who are already on eBay and actively selling; it didn’t seem like a good introduction to the web/eBay/ecommerce and was for slightly more advanced users. I wish the author would have expanded a bit more beyond the big three (eBay/Amazon/Yahoo) and maybe delved deeper into alternative sites (i.e. Etsy, iOffer, etc) so we could know a bit about these smaller alternatives.
Rating
On page 3 the author says:
“This book is for serious and experienced sellers who are ready to move to the next level of online selling.”
But there is a lot of information about selling on E-Bay.
At first I thought the book was going to be over my head but so far the information is easy to understand.