Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret “How-to” Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
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Product Description
So You'd Like to Become An Amazon Bestseller!
Don't wait. Publishing insider and Outskirts Press CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.
Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.
Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.
Hi, I'm Brent Sampson.
Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.
You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.
Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.
As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."
Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.
This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today. (edited by author)
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Rating
Although I have contributed several hundred reviews to Amazon and I am even classified as one of their top one thousand reviewers, I never investigated how Amazon provides its authors with some terrific tools that would facilitate the promotion and selling of their books.
However, when I came across Brent Samson’s Sell Your Book On Amazon, I realized how Amazon makes it possible to reach a worldwide audience almost without too much effort, as pointed out by Dan Poynter in the book’s Foreword.
Sampson is the president and CEO of the self-publishing company, Outskirts Press and he has published two other books, Self-Publishing Simplified and Publishing Gems: Insider Information for the Self-Publishing Writer.
As indicated in the introduction to Sell Your Book On Amazon, it is crucial to grasp that Amazon is one of the most customer-centric companies in the world. Their business formula concentrates on deciphering what customers want and providing it, as well as using technical innovations to discover what the customer even doesn’t know they want, and deliver that as well. Furthermore, as anyone who is familiar with Amazon realize, all customer online experiences are personalized. Amazon has the knack of keeping a record of what we searched for in the past and what we purchased.
Sampson rightfully claims that the last “two components work synergistically to create an amazing online marketing opportunity.” With all of this in mind, Sell Your Book On Amazon provides its readers with the necessary tools to leverage these ingredients and profit from them.
Divided into ten chapters, Sampson explores how books are presented and sold on Amazon. To help the reader in his analysis, he provides his own ranking system pertaining to the tactics he examines wherein a five star rating is highly recommended and a one star is one that should be avoided, unless unusual circumstances apply.
The first chapter looks at the way a book is listed on Amazon showing a difficult way and an easy path to follow. We then go onto learn about AmazonConnect, Amazon profile, Author photo & caption, About Me section, your profile Page, your Amazon blog, your bibliography, latest activity, reviews, listmania and Amazon guides, Amazon friends,search suggestions and tags and wikis.
An entire chapter is devoted to a detailed dissection of the Book Detail Page and it is here where Sampson uses as an example his own page pertaining to his book Self-Publishing Simplified. It is advisable when reading this important chapter that you do so in front of a computer in order to reap maximum benefits from the advice and suggestions offered. It is here where we find out about such tools as telling a friend, additional image views, product promotions, best value and better together, customers who bought books of a similar nature, editorial reviews, sales ranking, and the other topics you find on the Book Detail Page.
The remaining chapters discuss such topics as listmania and what this is all about, So You’d Like To…Guides, additional possibilities, BXGY where you pay Amazon to list your book in association with another book, pricing considerations, where I was surprised to learn about the percentage Amazon takes from each sale.
At 164 pages, with many illustrations and sidebars sprinkled throughout that succinctly sum up important tips and a useful index, this book without doubt will prove to be a valuable asset for authors who wish to successfully sell their books on Amazon.
Norm Goldman, Editor Bookpleasures
Rating
I chose Outskirts Press as my POD publisher last year, primarily because it offered value and flexibility, but also because of Outskirt’s close working relationship with Amazon. Now Brent has released his “How-To” manual for maximizing the Amazon experience. As the author of “The Lost Rebellion” and “Unholy Avengement”, both published by Outskirts and available through Amazon, I can testify to efficacy of the methods recommended in Brent’s new book. All you would-be Tolstoys, Dickens, and Hemmingways rejoice. These folks really are leveling the playing field for a new generation of writers. If you are long on talent, but short on connections, here is a viable alternative to put your art within reach of the world. The third volume of my trilogy, “The Bloody Stone” will be coming out later this year and you can bet it will follow every step in Brent’s guide.
Rating
Amazon is here to stay, and authors need to know how to maximize their use of Amazon to sell more books. Reading this book, will do just that for you.
Brent offers a simplified explanation of how to utilize the very dynamic web resource that Amazon has become. Brent takes us step by step through the marketing options available to authors/publishers on Amazon and ranks them according to their importance. And then explains how to get the most out of them.
The point for an author is sell books, and Brent takes you by the hand and leads you through the process, in a way that makes it easy. I thought I “knew” Amazon really well, but I have learned a lot since reading this book
If you have a book or books to sell, I’d highly recommend reading this book.
Rating
This book really explained the ins and outs of selling my book on amazon; I had no idea there was this much to amazon. I found this book very useful and educational. I have done quite a few of the things already and have found my book rising in the ranks.
Brent writes in a organized and informative way, using lots of examples. He also rates the tasks with a star ranking system, so you know the most important things to do first. This book is definitely a resource for anyone self published and on amazon.
Anne Arsenault CNC, Author Real Solutions To Children’s Health
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Sell your Book on Amazon is a well written and very informative book. I have read several books on how to sell a book and none have provided a step by step methods like I have found in this book. I recommend it for anyone interested in or publishing their book.
Rating
This book is well worth the money. Some of the tips might seem common sense but at closer inspection, they are not commonly known – such as the use of a picture and filling out a more complete profile to increase presence on amazon. Highly recommended for anyone who wishes to take full advantage of the exposure amazon can offer.
Rating
This book is a great help. I’ve been following Sampson’s advice — one piece at a time — and finding that I’m becoming more and more visibile to my potential audience. Since I’ve written a history book and am now looking for the appropriate audience (Where Rebels Roost… Mississippi Civil Rights Revisited), it really helps to have these specific tips on how to put Amazon to work. Earlier instructions had been somewhat confusing and so I give Sampson a strong recoomend. This quick-to-read book is good for any writer who cares about marketing his or her works. Easy to follow.
Rating
I am the author of several books, both in fiction and non-fiction. I have gone back and forth on whether or not to pursue self-publishing. I decided to self publish one of my books through a POD service. I was hoping that Amazon sales would boom on their own; they didn’t–what am I talking about? Of course they didn’t. To sell effectively on Amazon, you must roll up your sleeves and put in some elbow grease. But it is essential that you work smart to leverage your time.
Brent Sampson’s book, Sell Your Book on Amazon, blows away the mystery of Amazon. He teaches how you can increase your sales by using some of Amazon’s great tools, like listmania, plogs, and tags. I am planning on integrating his principles into my book sales plan. Who knows, I might even self publish the rest of my books.
Great job, Brent, you have cleared up many Amazon mysteries for me.
-Craig Nybo, co-author of Total Human: The Complete Strength Training System
Rating
Reviewed by Tyler R. Tichelaar for Reader Views (9/07)
Brent Sampson’s “Sell Your Book on Amazon” is the book I have been waiting for so I can understand how Amazon ranks my books and how I can better promote my books on Amazon. As an author myself, my books have been listed on Amazon, but I had no idea I had any control over how popular they could become.
While I had already been doing a couple things Brent Sampson suggests, primarily writing book reviews, I learned there is a great deal more I can and should do. Brent Sampson takes us step-by-step through the jungle of Amazon. He explains to us about creating an Amazon-Connect account, which includes a profile to show up on your book-detail pages. He explains in detail all the aspects of the Book-Detail page for a book. And he provides instructions for all those features on Amazon such as writing book reviews, participating in listmania, creating tags, and “So You’d Like To” guides. Throughout the book, he gives excellent advice. Not being the most computer-savvy individual, I never would have figured out on my own the many features he discusses. I guarantee “How to Sell Your Book on Amazon” will sit by my computer for a long time and be frequently referred to as I learn to use Amazon to my advantage.
My greatest revelation from reading “Sell Your Book on Amazon” is that Amazon is not only a bookstore but a networking site for authors. I have already been promoting my book at other sites like Myspace, Facebook and Shelfari, but I now realize Amazon is a fantastic networking site to meet readers, and to group and associate my book with other similar and more popular books in my subject area. I am guessing it is far more effective and lucrative than those other sites as well.
I would say “Sell Your Book on Amazon” is 95% user-friendly. I actually sat at my computer and followed the steps on Amazon as I read the book, so although the book is only 164-pages long, it took me a good week to read through it, spending a few hours each night working on my author profile and creating tags and lists on Amazon. I did get a bit confused at times, but I think that’s because Amazon may have changed the placement of a few things on its website. I hope Mr. Sampson is diligent about keeping the book updated because I think it is already a bit out-of-date in one or two places because of Amazon’s website changes. The only addition I wish the book had was a chart listing all the different addresses for Amazon programs–Amazon-connect, a seller-account (part of Amazon-connect), an associates account, and the different email addresses to contact Amazon depending on the section you need help with. My head rather swam as I grew to realize you don’t just have one Amazon account, but probably several different ones depending on whether you’re selling or directing traffic from your website to Amazon, or simply purchasing from Amazon. I did greatly appreciate the several pages in the back of the book designated for notes. I now have several pages of notes for quick reference when I need to perform a task on Amazon.
Brent Sampson also recommends authors tell people to go to Amazon and write 5 star reviews for their books. He even asks the reader to write a five star review for “Sell Your Book on Amazon.” I am happy to comply with his request, and at the same time, follow his advice that I sign my review with a plug for my own book.
- Tyler R. Tichelaar, author of “Iron Pioneers” available on Amazon.
Rating
As a writer and editor, I’m used to being beat down. Rejection slips are just the beginning of the obstacles authors face. Dan Poynter’s foreword to this book is so upbeat and inspiring, however, that I got instantly recharged. More than that, it helped me regain the vision that had sustained me when I began following the calling to write many years ago. When I cracked the cover of Brent Sampson’s book, I found, as many authors will, that I was already doing some things right, merely in the course of following that calling. For years I had searched, as do all authors, for some viable way to publish books, trying agents, traditional publishers (hence the rejection slips), and most recently POD, Print on Demand, publishing. I believe, as Dan says in the foreword, that POD is the future but, as Brent points out, it also holds pitfalls. Luckily Brent covers that in depth in his book. As with traditional publishers, it’s important to scrutinize the contract details, as POD publishers are not all alike in the benefeatures they provide the author (with a contract from a traditional publisher, get a lawyer to look at the contract). The great advantage to POD is you keep the rights to the book, as well as the royalties. Of course, you also do all the work yourself, which is where Brent’s book comes in.
This book is limited to Amazon, but Amazon is unique among online booksellers. Nearly every week there’s another new Amazon term with “What’s This?” next to it. Click that and it’s often clear as mud, so I go running to Dan’s books, just as I need Dummies books to figure out gobbledegook in other programs. Brent goes step by step through all things Amazon (almost all things Amazon; he doesn’t cover Amazon Associates, the program by which you can sell Amazon items on your website), even showing screen shots of his own book detail and profile pages. Brent is nothing if not self- promoting, but as he points out, “you found out about this book somehow didn’t you?” Yeah, and even thinking I already knew everything in it, I still bought it, so convincing is his PR, which is to say all that promoting works, at least on some of us.
Some of what he suggests I was already doing. I was already writing reviews, guides, and lists, but not to promote a book, simply to keep my hand in writing. Did I have a book to promote? Sort of. The book I was most recently involved with I compiled and edited and wrote supporting copy for. Crying for a Vision and Other Essays by Steve Scott lists me as editor not author. One great use of POD is to reprint out of print books. However, one must always make the second edition “value-added” because Amazon will have an ad next to the new edition for someone selling the old edition for two bucks. Even though once you click on it and kick in the shipping, it may come out to quite a bit more, it’s still enticing. In our case, the core of our book had come out as a slim collection of essays in the UK, which we edited and beefed up with four new essays, an interview, a new introduction, and a study guide. All of which makes the new edition unique and attractive.
If you are an author, you can put that as your signature which shows up on your reviews, and also in the bio on your author profile page through AmazonConnect. Luckily, Brent covers all that. I had a learning curve even beginning to write reviews, guides and lists one summer several years ago, that could have been smoother with Brent as the “coach”. For those of us who shy away from the dog eat dog world of book marketing, Brent offers another viewpoint. Amazon is essentially a computer, or, if you like, a computer program, a customer- centered “smart” program that analyzes each person’s viewing and buying habits and tailors their Amazon experience based on that info. So think of it as working with the computer, or as maximizing your impact and visibility with Amazon provided tools.
I don’t really think the appeal of this book is limited to authors and publishers. It’s for anyone who wants to get into their Amazon experience more, understand more what’s going on, and if nothing else, to have the answers for all the times Amazon asks “what’s this?” Amazon really is a free chance to voice your opinions world wide, with profile pages, blogs, tags, and other arcane things that Brent, luckily understands. For authors though, it’s a gold mine. Brent demystifies all of the above and offers endless invitations to the write stuff.