May
23
Why They Don’t Buy: The Science of Selling Online
Posted by admin Comments (1)
Product Description
Online customer guru, Max McKeown delivers a complete practical program for designing and building the ultimate online customer experience. Your complete toolkit for implementing an end-to-end online customer strategy. Softcover…. More >>
Why They Don’t Buy: The Science of Selling Online
Tags: They, ultimate online customer experience, customer experience, Business Finance, Don't, customer strategy, Technology Internet
Categories: Selling Online - WPRobot
Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.
In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.
I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site …to be very popular outside the USA and with a book of this quality he deserves more of your attention!
Rating: 5 / 5