Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

Rating: List Price: $28.00 Sale Price: $18.48 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers.

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.

Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.

Details

No features available.

eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2)

Rating: List Price: $24.99 Sale Price: $13.87 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

Join the ranks of top eBay sellers with even more insider tips!

Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business!

The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.

[Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track!

Learn from hundreds of PowerSellers just what it takes to succeed on eBay:

• Determine what sells best on eBay, when it sells, and why
• Develop listings that create high traffic and product demand
• Handle end-of-sale payments and protect yourself from fraud and loss
• Manage listings, inventories, and communications
• Track incidentals, deductions, expenses, and other tax-related items
• Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping
• Use Blogs and eBay Guides and Reviews to drive traffic to your listings
• Make big money through eBay's Affiliates program

Details

• ISBN13: 9780071498166
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online

Rating: List Price: $19.00 Sale Price: Too low to display. Availability: unspecified

Product Description

Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online. No other book explains how to get it, sell it, fix it, or wear it with flair. Authors Linda Lindroth and Deborah Newell Tornello equip readers from head to toe with

• more than 100 chic sites—rated and evaluated
• instructions on contacting sellers
• smart strategies for bidding in online auctions
• advice about evaluating the size, quality, and colors of a garment
• tips for cleaning and repairing vintage items

Whether you’re looking for a 1960s Rudi Gernreich knit, Gucci hipster trousers, a Claire McCardell for Townley shirtwaist, or a Chanel suit in pink wool with black patent-leather trim, Virtual Vintage will help you build a unique and sensational wardrobe.


From the Trade Paperback edition.

Details

No features available.

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

Rating: List Price: $14.95 Sale Price: $8.60 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters that have more confidence running a sewing machine that setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts. 224 pages.

Details

• Dimensions: 7.5 in. h x 6.5 in. w x 0.5 in. d
• Weight: 0.75 ounces
• Made in US

Take the Cold Out of Cold Calling

Rating: List Price: $34.95 Sale Price: $21.60 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

If information is power, Take the Cold Out of Cold Calling is ''power on steroids!'' Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.

In Take the Cold Out of Cold Calling you'll discover the secret world on online information, how to find it, and how to use it. You'll get step-by-step instructions along with real examples. You'll learn...
- Tips and tricks for popular search engines get it right the first time.
- How to use Google like a pro -- it's scary what this amazing search engine can help you find.
- The ''Invisible Web'' -- sites most people and search engines don't know about and can't find.
- How to access premium information resources at no or very low cost.
- The theory of the ''Fourth R'' and value-based ''warm call selling.''
- How to massively increase your credibility with prospects and existing clients.
- How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression.

If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club.

The book includes access to online Warm Call Resource Center.

Awards:
Sales Book of the Year Medalist
USA Book News Book of the Year

Aximon Business Book Awards Medalist (edited by author)

Details

• ISBN13: 9781592982097
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

eBay Business All-in-One For Dummies

Rating: List Price: $29.99 Sale Price: $11.51 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.

This all-in-one guide includes nine handy minibooks that cover:

• eBay Basics
• Essential Tools
• Selling Like a Pro
• Sourcing Merchandise
• Presenting Your Items
• Promoting Your Goods
• Storing and Shipping
• Power Selling
• Office and Legal

eBay PowerSeller Marsha Collier shows you how to:

• Set up your business, find and manage inventory, and run your business like a pro
• Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools
• Source your merchandise and learn valuable strategies for managing and maximizing sales
• Set up the optimal eBay photo studio and develop and market your eBay Web site
• Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
• Find deals on the computer equipment you need
• Promote, market, and show off your goods, all the while keeping your business legal

Before you know it, you too can be a PowerSeller!  Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

Details

• ISBN13: 9780470385364
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers

Rating: List Price: $24.95 Sale Price: $13.51 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

There is a new phenomenon hitting the world of the Internet marketplace. Suddenly, Power Sellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless Amazon now sells products in 42 categories and is the web's number one retailer with more than 81 million customers. As the authors of the popular book "eBay Power Seller Secrets", Debra and Brad Schepp are experts at making big money selling products on the web. Now, in their new book "Amazon Top Seller Secrets" they show readers why Amazon is the marketplace that will bring them more cash and more customers. With this priceless advice, readers can make more profits and build their business without constraints and without all the hassles.

Details

• ISBN13: 9780814410349
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

Rating: List Price: $24.95 Sale Price: Too low to display. Availability: unspecified

Product Description

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success.

Details

No features available.

Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

Rating: List Price: $17.99 Sale Price: Too low to display. Availability: unspecified

Product Description

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?

Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

• Put together a plan to maintain your sales level and profitability--to counteract eBay’s changes
• Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace
• Find out if running an eBay Store or selling on Half.com makes sense for your business
• Learn out how to sell locally on craigslist and other online classifieds sites
• Discover how to sell fixed-price merchandise on the Amazon marketplace
• Find out how to launch your own e-commerce website--and promote your online store
• Learn how to sell products across multiple channels--and manage multichannel conflicts

Details

No features available.

eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days

Rating: List Price: $18.95 Sale Price: $17.05 Availability: Usually ships in 24 hours Eligible For Free Shipping

Product Description

With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days. Access the world's biggest marketplace, right from your own home.

You'll learn how to:

-- Register at eBay and PayPal
-- Start part-time and expand your income when you're ready
-- Find great inventory at low prices
-- Auction to the highest bidder or sell at fixed prices
-- Identify niche markets for big profits
-- Get tax deductions for your eBay home-based business
-- Guard against scammers and rip-off artists

Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low.

The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it.

In this new eBay guide, you'll see:

How eBay works ... Register your business ... Sell your item ... Build your listing

Timing, planning your auction ... Make a picture worth $1,000 ... Use Pre-filled Item Information ... Price your item ... Reserve Pricing ... Multiple Item (Dutch) Auctions ... The auction alternative: fixed prices ... Best Offer listing option ... Upgrade your listings ... The best time to list

Profit with a niche ... Start with used merchandise ... Win with niche selling ... Cash in on collectibles ... Autographed items ... Trust, but authenticate ... How to recognize fake autographs

Get more great inventory ... Estate sales ... Bankruptcy sales ... Thrift shops ... Local artisans ... Close-out merchandise ... Library sales ... Overstock distributors ... Find overlooked gems at estate sales ... Live auctions ... Postal Service auctions ... Treasury Department auctions ... GSA Auctions ... Government Liquidation ... Law Enforcement Auctions ... Classified ads ... Get merchandise on eBay ... Get merchandise on consignment ... Become a trading assistant

Expand your business ... Create your `About Me' page ... Cross-promotions ... Open an eBay store ... Set up shop ... Promote your store ... eBay Express ... Using eBay's Half.com site ... Google Base ... Why many would-be PowerSellers fail

Prevent problem customers ... Set Buyer Requirements ... Be a feedback fanatic ... Completing sales ... Communicate with a packing slip ... Respond to feedback ... Mutual Feedback Withdrawal ... Feedback policies ... Handle customers right ... Unpaid item disputes ... Work with PayPal

Avoid scams and fraud ... Spot shady buyers ... Recognize predators ... Avoid phishing e-mails ... Beware of hoax e-mails ... Avoid drop-ship, wholesale scams ... Recognize crooks and middlemen ... Warning signs of bogus wholesalers ... Know a fake from the real McCoy

Ship efficiently ... Choose a shipping company ... Communicate when you ship ... Pare shipping costs to the bone ... Sell Get It Fast Items ... Handle delivery snafus ... Print online postage ... Organize your inventory ... Design your SKU system

Get efficient with fulfillment software ... TurboLister ... Selling Manager ... Software for media sellers ... Research prices wirelessly

More eBay rules ... Prohibited and restricted items ... Shill bidding ... Keyword spamming ... Fee Circumvention ... Sales taxes ... Income taxes ... Business use of your home ... Hiring employees

Details

No features available.