Secrets of Great Rainmakers: The Keys to Success and Wealth

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In SECRETS OF THE GREAT RAINMAKERS, Jeffrey Fox interviews dozens of businessmen and women who have succeeded in their respective fields. Distilling their advice for other aspiring rainmakers, Jeffrey includes his own commentary. Interviewees include: John Chambers, Cisco Inc.; Jerry Jones, ow ner of the Dallas Cowboys; Mark Cuban, Dallas Mavericks; Wolfgang Puck, Wolfgang Puck Worldwide International; T. Gary Rogers, Dreyer's Grand Ice Cream

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Homebuyers Beware (Intro & Chapter 1): Getting the World's Cheapest Loan

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Read the following excerpt from Homebuyers Beware: Who-s Ripping You Off Now?--What You Must Know About the New Rules of Mortgage and Credit, Introduction.

The loan shark who bragged about making $40,000 in commissions off of one homeowner contacted me again. Last time we met, we enjoyed filet mignon at an upscale restaurant, Daniel-s Broiler, overlooking Lake Washington, and he divulged to me his secret for overpricing loans, which I revealed to the world in Mortgage Rip-Offs and Money Savers. What would he have to say to me now? I wondered if he-d be angry.

I couldn-t help but shudder at the sound of his voice over the phone, and yet, I couldn-t resist the invitation to meet with him again. I just had to know how his -story- ended. Had he reached his goal of retiring rich while still a young man?

He suggested we get together at Starbucks, quite a step down from the elegant steak house we dined at before, but I didn-t care. For me, it was all about the insider information.

So with a tall skinny DoubleShot in hand, I settled comfortably into a mocha-hued leather chair to hear what Mr. Big Commissions had to say. He wasted no time getting right to the point.

-What if I could show you how people can pay off their 30-year mortgage in seven to ten years without refinancing and without changing their current lifestyle-would you be interested?- he asked. To continue reading, purchase and download now.

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Selling 101: What Every Successful Sales Professional Needs to Know

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

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Marketing Metrics: 50+ Metrics Every Executive Should Master

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

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Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office

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The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" list
Anthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITO's head, get into their budgets, and get on their team as a "trusted advisor."
Based on Parinello's own extensive sales experience-as well as the experiences of the more than one million salespeople who've studied his VITO process-Getting to VITO shows salespeople how to:
* Find and pre-qualify the real VITO
* Establish real value in VITO's eyes
* Cut to the chase with seven different correspondence modalities
* Disarm every first-call objection a salesperson may encounter
* Deliver the show-stopper "elevator" pitch for every industry
* One-on-one coaching from Parinello's own professional coach!
Anthony Parinello (San Diego, CA) is the country's foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinello's Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of "choice."

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The Complete Guide to Buying and Selling Apartment Buildings

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How to build wealth and achieve your dreams by investing in apartment buildings

Investing in real estate is a tried-and-true way to build assets, increase income, and prepare for retirement or the expense of college. With the proper guidance, a well-defined plan, and a little capital, anyone can profit by buying and selling rental properties.

For first-time investors, this handy, straightforward guide will help you map out your future, find apartment buildings at a fair price, finance purchases, and manage your properties. If you are an active real estate investor focused on single family properties, you can graduate to multifamily apartment complexes using Steve Berges' step-by-step plan for increasing the number of units you hold from a handful to hundreds.

The Complete Guide to Buying and Selling Apartment Buildings includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Topics include:

• Ten ways to create value
• Six ways to locate multifamily properties
• Four key ratios every investor should know
• Two crucial techniques that will help any investor save thousands
• Three ways to determine how much a piece of property is really worth
• Five cardinal rules of successful negotiations
• Six reasons sellers sell their property
• Four effective exit strategies
• Five keys to your success
• And much more

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Rain Making

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In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:

• Write articles for professional publications
• Make cold calls like a sales pro
• Network to build a lasting customer base
• Develop a winning sales strategy

With this book at your fingertips, you'll get the marketing and sales skills you need to survive-and flourish-one sale at a time!

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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale

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"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:

* Identify and sell to a prospect's business "pain"
* Qualify a prospect
* Build competitive preference
* Define a prospect's decision-making process

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Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

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"Selling high-end luxury creations requires a different set of skills than ordinary selling. Clients have high expectations on the service they receive and base their purchasing decisions more on an emotion than a practical need. Whether it is a diamond bracelet or a sports car the key to concluding the sale lies in how you sell rather than what you are selling.

In Selling Luxury, Robin Lent and Genevieve Tour explore these differences and offer a set of strategies for connecting with customers in the universe of luxury . Rather than sales associates, the luxury market demands "Sales Ambassadors" who represent the brand and who understand the emotional side of a purchase. This requires a multitude of specialized skills, self-motivation, energy, and patience. Through a personalized service each and every time, Sales Ambassadors are able to build lasting customer relationships.

If you want to succeed in the luxury sales game, Selling Luxury introduces you to the skills and approaches that work and shows you how to apply them every day. You-ll learn how to:

• Connect emotionally with customers
• Go beyond your customers- expectations
• Turn every customer contact into a customer experience
• Personalize your customer service
• Use your body language to your advantage and create desire to purchase and own
• Deal positively with customer objections and reservations
• Make additional sales
• Build loyalty through staying in touch with customers

The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly appeal to your customer-s emotions. It takes skill, technique, and a truly personal touch. Selling Luxury shows you how to develop those skills and techniques and make them a key part of your selling style.

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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

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"Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover "attitude gems" that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous "attitude busters" then learn how to maintain your YES! Attitude every day, for the rest of your life! "

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