Oct
9
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Posted by admin Comments (5)
Product Description
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than “old” marketing. This new way is The Irresistible Offer. “The Irresistib… More >>
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Tags: Business Finance, Irresistible, Less
Categories: All About Selling
I’ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years.
Mark Joyner is a genius – a living legend – and here’s his breakthrough insights into selling today.
All I can say is just get it.
Joe Vitale
http://www.mrfire.com
Rating: 5 / 5
‘Mark Joyner claims that The Irresistible Offer has application that stretched well beyond the bounds of marketing and advertising, touching ‘almost every aspect of your life to great effect’. I absolutely agree. I read this book from my point of view as a member of the clergy and immediately saw relevance to the development of more effective sermons, fund-raising letters, and even outreach campaigns. ‘The amazing little book ought to be required reading for any advertising executives, politicians marketers, or even clergy before they engage in any types of promotional campaigns. ‘Mark understands that making a sale is a relatively easy thing to do once you learn a certain set of skills. Your typical bookstore has shelves filled with books and audios that teach the psychology and skills that should be employed to convince people to send you their hard earned cash in exchange for whatever you are selling. ‘Where this book differs from most is that is teaches something exceedingly more important than simply making a sale. It teaches how to make the second sale – or how to turn one-time buyers into on ongoing flow of repeat business. That requires more than slick manipulative words on a piece or paper or a website. It requires understanding that each potential sale represents a person with needs which they thirst to have met. When an offer truly satisfies that thirst the result with be a steady stream of repeat business, not to mention the ability to sleep guilt-free at night because you are actually helping people, not just fooling them into sending you money. ‘At the core of this book, then, you will see a reversal of perspective when it comes to looking at the sales process. It’s not about what the advertiser wants, but what the customer needs. Mark makes that wonderfully clear when he writes about the ROI (Return on Investment). Typically, in marketing, the ROI refers to the profits earned over and against the cost of an advertising campaign. In this book the ROI has to do with providing the customer with a high return for his/her investment in the acquisition of your product. What a wonderfully refreshing perspective!’
Rating: 5 / 5
1. Some great leading edge technology.
2. Easy to read and understand (logical progression of ideas)
3. After years in the sales business it is easy to forget some of the most basic rules. This book acts as a review and guide.
Rating: 5 / 5
There is no doubt about it at all – WAY too many people write
reviews with minimal substance, and leave you wondering “Why
did I focus all my time and energy reading THIS book review?”
Well, What I can say is that Mark’s new book (and I was lucky
enough to get my hands on a preview copy about 2 months ago!)
completely flipped my marketing on its head. I was so inspired
by Mark’s book, that I reviewed, revised and recreated several
of the offers for my various products – and guess what…
- As a result of what I learned and applied I was able to get
more people on a teleseminar than ever before. We aren’t
talking about USP here guys, we are talking about a simple step
by-step system to re-vamping your marketing and doubling,
tripling or even quadrupling your business, – by creating
dynamic offers that your prospects will bend over backwards to
take you up on!
You want to see what Mark is REALLY offering – the info he is
actually teaching people about – then go check out the
teleseminar I just put together on this Award-Winning book
[...]
Rating: 5 / 5
This should be a staple in everyone’s library. There is no doubt THE IRRESISTABLE OFFER by Mark Joyner will make you a better writer and/or salesperson. In fact, this book will make you better at a lot of things even above and beyond the business world.
I didn’t make a lot of notes in this book, but certainly learned more than I thought I would. I believe this is a book you will have to read more than once to fully absorb. The book also comes with free software and audio material that I have not yet downloaded, but if it is of the same or similar quality as the lessons of the book, I’m sure it will be invaluable.
One of my favorite parts of the book was the last chapter where Joyner talks about applying what we learn. I can’t agree more with this. So many people believe all they have to do is read and learn. Without practical application (yeah, that means you’ve actually got to get off your toocus and change something about yourself), all the reading and learning is moot.
The last half of the book is geared towards internet marketing and some of it was difficult for me to follow. Another reason why I will definitely go back and reread this one. Joyner’s writing style is, as expected, great. This is not a book I would recommend without a good understanding of sales and writing. If this were the first book you ever read in these categories you would probably come away thinking you knew a lot more than you actually do. Bone up on basics before you go for the gusto.
Rating: 4 / 5