Oct
8

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

Posted by admin Comments (5)

Product Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisf… More >>

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Categories: All About Selling

5 Responses to “Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy”

  1. The review should cover your service instead of the product.

    It is much too difficult to contact your company when a delivery problem develops. I had someone in India call me on the telephone when I FINALLY was able to make phone contact. And only then I had to submit my phone number for you to call me, which I do not approve. You need to give your customers a domestic telephone number to call instead of having your rep call me.
    Rating: 5 / 5

  2. I found nothing of value in this book. If you are looking for a newer sales model, you would be better off looking at Unlock the Game by Ari Galper.
    Rating: 1 / 5

  3. A friend said he attended an Integrity Selling seminar and it changed his life, because it changed the way he thought about selling as a profession. I’ve now read the book and understand why he said this is so powerful. Sales is so simple and Willingham shows that it is not about putting pressure on the buyer, it should always be the buyer putting presure on you the seller, because what you have meets their needs. Just like a doctor prescribing a solution to a patient need. He also takes a holistic view of the sales person and shows that attitude and building trust are the key to long lasting sales relationships. No wonder Steven Covey said in his endosement that this is a perfect 10! This book is the best investment I have made in my sales career!
    Rating: 5 / 5

  4. I have read and used this book, earmarked it and reviewed it again and again. Each time I learn more and now I use it in my selling process with my customers. It is a win win for all and I can’t believe how simple the process is! I would recommend this book to anyone who works retail, outside sales or direct marketing. A great investment of my time.
    Rating: 5 / 5

  5. N. Bleeke says:

    Selling can seem so complicated. This book outlines a simple approach that I know I can use time and time again In fact, I applied the principles and saw increased sales in my first two weeks. I’m buying it for everyone on my team!
    Rating: 5 / 5

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