Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Product Description
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
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“Words that Sell” has long been the most well-used reference on my bookshelf … I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.
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I’ve owned this classic reference book for probably 15 years and used it continually at my desk. I recently bought the new edition to replace my tattered copy. Well worth it – the book has already repaid its cost, and then some, in a few weeks. It’s much more comprehensive than the original while still easy to use. The language has a more up-to-date feel, yet the author seems to have kept the classic response-getting words and phrases that still pack a punch. Definitely worth the small investment even if you already own the old edition! Look into More Words That Sell, too – its emphasis on niche markets works nicely in conjunction with the all-purpose nature of Words That Sell.
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What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.
Any copy writer, marketing manager who doesn’t have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.
Recommended
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I’ve been a copywriter for 14 years, most of the time as an independent practitioner. I’ve also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper.
The expanded edition of “Words That Sell” by Richard Bayan gets to the heart of an issue copywriters and marketers constantly face: How can we communicate the same old tired ideas in new, different and even exciting ways?
For example, I can’t tell you the number of times I’ve been asked to position clients as experts in their field. There’s nothing wrong with that — they truly are experts. But we’re all besieged by experts. (The fill-in-the-blank experts. And so on.)
Bayan offers a list of 75 or so entries for communicating experienced or expert. And throughout the book he provides hundreds of entries for many other common copy points and marketing messages.
Besides supplying a good resource, Bayan provides a good reminder that to be memorable copywriters and marketers must write it, say it and show it in a fresh, interesting way. And that usually requires at least a little extra creative effort.
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This updated version of Bayan’s book will become a worn-out friend for all of your SELL! copywriting. Whether you are running a small business, a restaurant, a dry-cleaner, or writing advertising copy, steal it from here: it all WORKS. words, terms and bursts that are categorized and ready for picking.
Start pumping up your menu, advertisement, signage or dull-as-dirt technical-but-dead copy and start generating SIZZLING SAVORY SALES MATERIAL LIKE A PRO!
Mark Braun
Associate Publisher
Food Industry News
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This book is a copywriter’s best friend. I don’t know what I’d do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn’t live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the “Snappy Transitions”. It’s a life-saver. If your a marketing copywriter thinking about buying this book, do it! It’s the best decision you’ll ever make.
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If you could only buy two books on sales writing, make sure this is one of them. It’s an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing.
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Being in sales…and developing sales/marketing material – this sure takes the heat off! Easy and Ready to use immediately…so when I look at a blank page…open this book, ideas come flowing forth!
Great!
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I’ve been writing ad copy off and on for a bit more then five decades – and books like this are a part of every copywriter’s arsenal. When you’re sitting there, stuck for the right word, books like “Words That Sell” are great to have at hand.
They should be used as idea starters. Just browse them and sooner or later inspiration will strike. I strongly suggest having a library of books of this kind. I still have and use one I bought decades ago called “15,000 Useful Phrases”. Compiled over 80 years ago, it was recently republished and is available through an Amazon seller.
“Words That Sell” is laid out by topic or category, such as “competitive”, “informative”, “sensory-qualities” and so on. The categorization is intelligent. Most of the words and phrases will be familiar: don’t look for originality or novelty here. What you’re looking for is catnip for your own personal muse . . . word after word, phrase after phrase, while you mull your problem over in your head. The “eureka” word or phrase is here or in one of the other books from your collection. Just let go and let the synapses fire.
The fun begins with “Words That Sell”. Let yourself go, take the chore out of inspiring yourself. Browsing through “Words That Sell” is a tonic for your mood.
Most of that last paragraph was grabbed from “Words That Sell”. A very worthwhile addition to your wordsmithing library.
Jerry
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That’s about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it.
What I love about this book is that it’s much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing.
Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you’ll no doubt find phrases that make you say, “Why didn’t I think of that before?” Buy the book today, and you’ll also tell yourself, “I can’t believe I’ve been missing out on this.”