Jun
18
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
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Product Description
Understand the value of your relationships...
Can you build a business and stay true to yourself? Can you develop a business and be pulled into sales rather than pushing? Can you stop having to make cold calls? The Referral of a Lifetime answers these questions and more. In an allegory-style, author Tim Templeton offers a new way of building a business around building relationships. He calls it "taking the highground". The Referral of a Lifetime is a parable of business practiced with deep feeling, a transformation of thinking about how to live in this world as a business person.
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“The referral of a Lifetime” is the best book I’ve read in years! It puts into perspective the purpose of making a sale…and that is to meet the need of the client. With that in mind, you can do your follow up calls with the joy of helping another. Fear is gone and sales go up!
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I was not prepared for how this little book would change the way I do business but most importantly the way I do life. Referral of a Lifetime identifies four basic types of people in the business world and what I found amazing is that you find these types in virtually every business or endeavor.
I read the book and instantly decided to try what the author recommended and that is “place the relationship first… ahead of whatever product or service you are charged with selling.”
In order to really invest in these principles, I decided to employ his Keep IN Touch program to assist me in touching and retouching people who champion what I do in the world of television broadcasting.
After four months of following the advice in this book, two things have already happened: people I hadn’t done a good job staying in touch with have emailed, called or written a note saying how terrific it was to hear from me again and second: they have begun recommending me to their associates because I made it clear that I will treat and value their friends and colleagues with the same degree of commitment that I do them.
What I have done through this book is… I have taken back the most valuable resource I ever had in network television, the people who believed in me and my talent.
I cannot recommend Referral of a Lifetime high enough. If it does for you what it has done for me, AND IT WILL… you will be a changed person. From a business and a personal standpoint it has changed and re-energized my life.
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Tim Templeton’s has written a book that is simply a “must buy”, a story that is a “must read”, and a system that is a “must implement”. The information is clearly described and explained in a very easy to read story. It could be the thing that turns your business around using resources you already have but are probably not utilizing!
I am a business owner, and as such am constantly on the prowl for ways to make my life easier, more efficient, and of course, more profitable! Having read hundreds of books on marketing and business development, I quickly recognized this book as one of the best. Here’s some of the reasons why:
-It’s fun and easy to read (most business books take a while to sort through let alone complete).
-The system is self-evident and easy to understand. You will wish you read this book the day you starting doing business!
-You already have (or can very readily attain) all of the resources you’ll need to implement the system.
-It really just makes sense, and anyone can do it!
Do yourself a favor and buy this book today. Then get busy using the system. It’s that simple. So get to it!!
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We’re always looking for a system for everything. Plan the work, then work the plan. If you don’t know where you’re going, any road will do. If you fail to plan, you should plan to fail. It’s all true. So how come we are so bad at following a system?
We have to believe it will work, not hope it will. Systems are usually simple, but rarely easy. That’s the catch. We know what we should do, but we give up before it has a chance to work.
The best time to try something new and innovative is when the status quo isn’t working. What have you got to lose? Move past the things that are holding you back.
Like many people, I hate cold calling. Those who are good at handling rejection can make a go of it. To them, it’s a numbers game. Make 100 calls, schedule 5 meetings, close 1 sale. Zig Ziglar is a popular cold-calling sales guru.
If cold calling makes you cringe and dread the day’s work, this book was written for you. Tim Templeton provides a systematic approach that anyone can implement. It will work if you have the following criteria.
1) You want to work with the gifts and personality you already have, rather than changing who you are for conducting business.
2) You are willing to dedicate yourself to the process for a specific amount of time – no more, no less.
You’ll see some results almost immediately, but you’ll need about 10 weeks to fully implement the system. You’ll see breakthrough, sustainable results in about four months. That may seem like a lot of time to invest, but when you can jump-start your career so dramatically, it isn’t really a lot to go through. And you aren’t working the system all day every day. If you can invest two hours a day, you can change your life.
Here’s how it works.
1) Discover what type of personality you are and decide to use it for the greatest benefit
2) Build a list of 250 people who know you, and use technology to manage it
3) Offer your assistance to people, and help them whenever you can
4) Connect with them consistently, personally, and systematically (The book will show you how easy it is)
5) Let them know how you work, and how they can refer people to you, who are in need of your services
The key is to NOT ask for a sale until you have built up personal credibility with a contact. That’s where the systematic, personal, consistent communication works its magic. In the end, clients and prospects will often call you, or at least welcome your call with open arms. What could be better than that?
That’s all I’ll give up. Buy the book.
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I perform sales consulting and training, and am a big believer that building your business through repeats and referrals is the key to success. Therefore, I was already in agreement with the purpose of the book before I began reading. However, I am always searching for new angles to convey these core sales principles to proteges. This book made an impact on the way I may deliver this message in the future.
The author doesn’t try bore the reader with idealistic philosphy, or impress academia with research and statistics. The book is written in easy-to-read, easy-to-follow reality, using worldly examples by a main “character” to teach. The “250-by-250″ rule explained is worth its weight in gold.
This book is a must-read for those in their first two years in sales, and a terrific resource for veterans who need to refresher, or a new outlook, on the principles of referrals. Well written!
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To whom it may concern: Recently, I attended a 1 hour presentation in San Diego, California put on by Tim Templeton providing an overview of his book “The Referral of a LifeTime”. The presentation generated a tremendous amount of enthusiasm for me, which led me to read the book two days later in entirety. I have a very successful financial planning practice, 18 years of experience and an income well into the 6 digit level. I mention this not only to give you an overview of who I am but to also let you know that I am convince that if we employ the strategies discussed in the book we will generate a bunch of referred business, leading to us helping a large number of individuals and leading of course to much higher compensation for our services. We primarily deal with high income earning individuals and business owners (typical client makes well above $500,000) and with people who have large estates. The book was not only well written, easy to read and hard to put down but provided a simplified system for implementation. To many people who author books of this nature do not provide an easy to implement system, hence, too many readers never actual apply what they have learned. I liken the appendix to an easy to follow outline that provides plenty of substance. Mr. Templeton is to be commended for his insight. We will take our business to the next level through implementation and that will start with us purchasing 8 copies for our staff to read, highlight and summarize for idea shring in our regular staff meetings. Michael Manning of Hamilton, Manning & Associates, LLC
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What a fantastic book and easy read! I recommend this book at each of my seminars with financial planners who want to grow, value relationships, realize that it’s not about working to death and want to have more fun as they build their success.
It’s one of my top 10 books ever!
Thanks Tim! Neil Wood Hingham, Mass
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For a professional, consultant or entrepreneur trying to build a business, referrals are too important to leave to chance. You need a proactive process that will encourage referrals on a continuing basis. As a marketing consultant and teacher, I recommend this book to all the independent professionals and small business owners that I teach. I ‘ve taped some of the best tips to my computer so I am reminded of them everyday.
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It is indisputable that the key to success in business lies not only in attracting business, but maintaining relationships through repeat business as well as referrals. The book does an excellent job of detailing some of the more complex principles that guide not only the creation but the growth of a successful business.
Written in plain and unpretentious language, Mr. Templeton is able to accurately transcend the abstract concepts that often underlie management theory and use real-world examples to illustrate his points. An excellent read.
Steven Vornea
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I really enjoyed reading the book “The Referral of A Lifetime” By Tim Templeton. It was simple, almost common sense but truly profound. To quote the forward this book offers “simple truths and profound wisdom”.
What I really liked about this book was it does not try to tell people how they should be, it tells you that you should be yourself and work with what your particular style is. Transformation can take place when you know
where you are. You can’t worry about what you did in the past only what you are going to do right now and everyone has their style. Templeton stresses that relationships are our most valuable referral source
and if we treat them right they will refer clients to us. You must also let your relationships know what you are looking for and how important they are to you.
Another book I really enjoyed is Being Here: Modern Day Tales of Enlightenment” by Ariel & Shya Kane. On page 103, they say “Satisfaction comes from Being Here in this present moment. The simple act of engaging in our lives can transform an ordinary existence into a deeply satisfying one…”
Both of these books were delightful and warmed my heart on a cold winter afternoon.