May
20
Secrets of Closing the Sale
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Secrets of Closing the Sale
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List Price: $16.99 Sale Price: Too low to display. Availability: unspecified
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Product Description
Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to: o project warmth, enthusiasm, and integrity o effectively use 100 creative closes o increase productivity and professionalism o overcome the five basic reasons people will not buy o deal respectfully with challenging prospects
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Rating
Over the last four years, I have purchased over a dozen copies of this book, in addition to the 12-disk CD seminar series based on the book. It is absolutely the best book on the market for new sales people, as well as those in sales for years. We have 12 sales offices in the state of Florida and there are copies of the book and a set of the CDs in every office. Our sales managers use them all the time to add a training component to their sales meetings.
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This incorporates the fundamentals of sales techniques and presents them in an enjoyable way. If you are a sales professional, this book will boost your sales and bring you back to the basics to strengthen your sales foundation every more. Zig is a living icon whose work scripted the fundamentals of all sales training as we know it today. A must read.
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What I like about this book is the practical nature of the content.Zig takes the reader with him on sales calls and shares his philosophies, insights and experiences. He shows us that preparation is an important part of the sale, preparing yourself, the item you are selling and being a professional problem solver. Hundreds of tips, reflections and real life examples. Zig’s use of humour, “the redhead” referring to his wife and his recollections make the book light and enjoyable to read.
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I owe Zig Ziglar. Big time. This book increased my ability to demonstrate and sell our service dramatically after one read. Zig tells you and then sells you on the fact that you’ve gotta read his book three times: once with quick notes in the margins, a second time with thorough notes and a third time with a steno pad so you can make your own “Secrets of Closing the Sale.”
I’ve purchased three copies of this book. Two for myself, one to give out to my staff. I started out thinking about sales in the same way most people do – sleazy scumbags out to make a fast buck. I started out wanting to make more money. I ended up learning that “You can have anything in the world you want if you’ll just help enough other people get what they want.”
Ziglar teaches you, from the beginning, that there’s no room for success in a salesman’s career if he’s taking the fast route, making the quick sale and then locking the door behind him.
Ziglar teaches you that if you want to make a living in the profession of selling you have to truly believe in your product. You have to be so convinced that your product is the right product to fit your prospects needs that you can’t possibly believe or understand how they wouldn’t want it.
Yeah. Ziglar teaches the closes. There are hundreds of scenarios and stories that demonstrate various closing techniques. Most of them are great (a few are cheesy).
But what makes this book so good is that it constantly drives it home – a good salesman is an honest salesman. A good salesman has his customer’s best interest in mine. A good salesman has a solution to a need of his customer. When you help the customer, they will help you (with money).
When I finished this book I felt I needed to learn how to prospect and find new clients for the business I manage so I could show them why they needed us. I started reading books on cold calls and searching the internet for more information. And I started to notice a major trend…
Anyone who knows anything about sales has studied Zig Ziglar’s Secrets of Closing the Sale. You’ll see the concepts, ideas and phrases from this book echoed throughout all sales-oriented literature. You’re going to see direct quotes. I guarantee it.
If you’re only going to ever read one sales book this is the book to read. It’s going to teach you how to close the sale, sure, but more importantly it’s going to teach you that being a salesman is about helping others. It’s going to teach you to be true. And you will profit because of it.
Afterthought: This book will also benefit those who don’t directly “sell” to clients but are involved in the overall process of presenting an organization. It’s important to “have everyone on the same page” and “playing for the team” when it comes to building a successful business or brand. So if at all possible get a few extra copies of this book and hand it to the individuals who aren’t even involved in sales!
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When I first started working in the consulting field (as a pre-sales engineer for a software company selling Branch Automation software to the banking industry) – I would often go on sales calls with our top sales executives. I marveled at their skills in handling questions and objections from prospects. Later, after I had helped close several multi-million dollar deals, I would often be sent on pre-sales client presentations by myself. To prepare msyelf, I read many books on sales techniques – listened to many audio programs. By far the most career-impacting single book I read was Zig’s Secrets of Closing the Sale.
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Great book – read it first in 1970′s, again in the 1990′s, and once more in 2009. I like it because it teaches ‘How to Sell’ with dignity.
Charles Knight
Health Craft cookware
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I am a sales person and I bought this as a gift for someone who recently started in sales. It gives the art of closing a fun approach to learning the different techniques. I recommend this book to anyone in sales, no matter what your level of expertise.
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Many of my colleagues consider this the Bible of sales techniques. It’s a superb tool for learning the skills of selling. It’s well organized, concise and entertaining.
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I started a new job in sales and a co-worker purchased this book. I noticed he started seeing results within the week of reading it and applying the techniques. Our boss recommended we also get “How I Raised Myself from Failure to Success in Sales”. It is also a great book that originated many of the sales concepts used today. I highly recommend both of these books. They complement each other well.
One concept is reduce things down to the ridiculous. For example: (I’m paraphrasing) a total price of $100; how much is that per day over a year? Is that worth it to you?
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great product. delivered even before the date it said it will get delivered. good job