Salesforce.com Secrets of Success: Best Practices for Real Sales Results
Salesforce.com Secrets of Success: Best Practices for Real Sales Results
|
 List Price: $27.99 Sale Price: Too low to display. Availability: unspecified 
|
Product Description
Praise for Salesforce.com® Secrets of Success
“Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com® Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional.”
—Mark de Visser, CEO of Sonatype
“Salesforce.com® Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world.”
—Doron Gerstel, CEO of Syneron Medical
“Salesforce.com® Secrets of Success helps the busy executive figure out what to do—and not to do—when a Salesforce system is being built or extended. I appreciate the balance it provides, giving strategic guidance to the executive team and tactical tips to the implementers.”
—Dave Kellogg, CEO of Mark Logic
“Salesforce.com® Secrets of Success focuses on the business processes that surround SFDC—the things that people do to leverage the system and become more effective. Any organization going through internal change in sales, marketing, or other customer-facing teams needs to see and work on the big picture. This book helps them do just that.”
—Jon Lambert, CFO of Wombat Trading Systems division, New York Stock Exchange
“Mr. Taber takes a hard look at reality and CRM systems and finds the way to bridge the gap between the two using Salesforce.com. You are sure to succeed with your Salesforce.com initiative by reading this excellent book. This is the Salesforce.com ‘manual’ we were all looking for.”
—Joshua Meiri, Salesforce.com User Group Leader
“Salesforce.com® Secrets of Success combines Agile with Salesforce.com, the most widely used, hosted SFA system. Taber takes it one step further by telling product marketers and product managers how to use SFDC and the latest Agile tools to do their jobs better. A must-read.”
—Rich Mironov, CMO of Enthiosys
“Salesforce.com® Secrets of Success is the distillation of lessons learned at dozens of SFDC customers, and every lesson has been put in terms that people at every level of the organization can understand. I only wish this book had been out when we were building out our system—we could have saved endless meetings by simply following its best practices.”
—Daniel Moskowitz, CFO of Zend Technologies
“Salesforce.com® Secrets of Success is an invaluable guide for the executive wanting to get the most leverage from Salesforce.com. The book tells the executive what to ask for—and what not to...
Details
No features available.
Rating
Great book written by a consultant with a deep understanding of SalesForce, SFA applications and Marketing in general. Lots of useful information (and humorous sidebars) including gotcha’s and how to’s that you can’t get in typical documentation. Tips on how to get buy in, user adoption and ongoing success with SalesForce. A great reference for existing users when questions and issues arise.
Defintely worth the investment as it can prevent many costly upfront incorrect assumptions and expectations.
Rating
I didn’t know David Taber before buying his book, though we live in the same area. Our organization implemented Salesforce about six months ago and have had great success with it in the Professional Services Department, but things had stalled in getting other departments, such as Sales and Marketing, to use the system.
We actually hired David as a consultant largely based on the depth of knowledge he showed in the book. In particular he tackles the hurdles that Salesforce adoption has in organizations and gives astute advice on how to address them. We are a smaller company than the Salesforce tutorials address, and I found better takeaway help from David’s book than I did from the online Salesforce materials or the phone help salesforce provided with our expensive enterprise edition installation.
It did take working with David (or you could use other consultants) to go from very skeptical about Salesforce’s value to us to developing a focused plan, customization, and adoption by other departments. David practices what he writes about–it’s not consultant vapor-advice.
I should add that I have done a lot of high-level editing in my career, and David writes well and has created a structure that you can dive into in any section.
I highly recommend the book for those who have stared at Salesforce screens and said “Why don’t they let me do this simple thing” as well as organizations that need a comprehensive strategy to get value out of the Salesforce platform.
Rating
I did a few implementations of Salesforce and knew there were lessons learned in the process and David’s book hit them right on target. I could not stop reading this book as each chapter related to something I ran into and wanted to know more about.
This will definately help in my next implementaton and I apreciate the way David wrote this book, easy to read and right to the point. He didn’t waste my time with fluff.
Rating
I really enjoyed digging into this book. It is well organized and well written. The book helped me grasp how the data is structured in SFDC and how best to tie my marketing programs into SFDC.
Rating
I am a Sales Manager by trade so being in charge of my company’s CRM database is not my first choice. This book is an excellent read for people like me who are trying to squeeze the potential out of using SalesForce as a profit engine for my small company. The lessons Dave teaches clarify the complex environment that integrating an e-commerce, accounting and licensing database can bring if your not a programmer. I feel like I can tackle integration projects with a fresh perspective that will give my team a CRM system built for success.
Rating
As a marketing executive I’ve used SFDC for years. And other CRM systems as well. I thought I knew more than enough about SFDC to not only get by – but also excel. I was wrong. David’s book is the right mix of practical knowledge and deep insight that comes from somebody that knows the SFDC internals as well as the correct approach to making it work for you. I picked up this book, read a couple of chapters that caught my eye and was immediately more productive in areas I thought I knew well. You simply can’t lose with this book.