iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
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Product Description
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
- Identify your app’s unique value, target audience, and total message
- Understand the App Store’s dynamics and choose the right strategy to cut through clutter
- Set the right price for your app
- Get App Store and third-party reviewers to recommend your apps
- Write effective press releases for your apps and time your publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
- Use promotions and cross-marketing, just like professional marketers do
- Build an audience that will buy your next app, too!
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Rating
I’ve read through every page of this book. It is great!. I’ve developed apps for some of the largest publishers in the world as well as small to medium size shops. I’ve seen what works and what doesn’t work.
Every developer needs to read this book as soon as they start developing their app. This books helps developers break through all the white noise of hundreds of thousands of apps on the iTunes App store.
This is what I learned in this book that I think will help others.
1) How to put together a killer marketing plan for my app
2) How to price my app
3) How to get buzz about my app
4) How to use social networking
5) What has worked for others and what doesn’t work
This book is very well written and illustrated.
Enjoy!
Rating
I’m new to the app business but not new to business. I have a family business with over 100 employees and have directed most of our marketing that has enabled us to grow from 25 employees 5 years ago to over 100 today. This book is very well written especially for someone new to marketing a app. If I would have tried to build a app without this book my odds of success would have been limited, but after reading this book I have the confidence that you will see my app on the top 100 because of the secrets learned in this book!! Jeffery is a great teacher and his passion for what he does shows in his book.
Rating
This book is great at learning all the tips and tricks to get your app noticed in the app store.
I thought I knew quite a bit about marketing for an app, but after reading this book, I learned a bunch more items.
The best part is that the information is very well written and easy to digest.