CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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Product Description
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy.
And now--thanks to Cashvertising--you can, too.
Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
* How to create powerful ads, brochures, sales letters, Websites, and more
* How to make people believe what you say
* "Sneaky" ways to persuade people to respond
* Effective tricks for writing "magnetic" headlines
* What mistakes to avoid...at all costs!
* What you should always/never do in your ads
* Expert formulas, guidance, tips and strategies
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Rating
Cashvertising is packed with insights about
what makes effective advertising. While much
of the second half of the book applies to
space advertising more than to salesletters
it’s still really good stuff – some of it I
haven’t seen elsewhere.
The best part of the book is the 2nd chapter:
“The 17 Foundational Principles of Consumer
Psychology” – where Whitman lets rip with witty,
incisive writing. While much of this stuff has
been written about by other marketing writers
the author here has a fun style and he’s
great at getting you to think about the implications
of the ideas – and he also has good examples
of how to apply them to your advertising
writing.
All in all a book I’ll be reading several times
I think. It’s only about 200 pages but there’s
a lot of informative data here broken-out
in a way that makes practical application
accessible.
Get this book. Great resource for advertising
pros or anyone who is in business and needs to
advertise, or for that matter, sell in person.
Rating
I don’t know how Whitman crammed so much valuable information into these pages. This book is loaded with such excellent examples it is just amazing. It is so entertaining with its humor that I was actually laughing out loud at times. Whether you are new at the business or a seasoned writer of many years, this book will be a valuable asset to your library.
Rating
As the title say…I’m not an advertising guy. I’m a simple PC repair guy who is good at what he does, fix PC’s.
I did just start out on my own though after almost 20 years in the corporate world and am stumbling through the marketing/advertising part of the business. After reading this book I’ll hopefully stumble a little less.
This book is packed full of powerful yet simple ideas that I have already implemented and had results from in just a few weeks. This book is a must have for any business owner doing his own advertising. I’m also pretty sure it has some great insight to those with more experience than I.
There is also a great reference in the back to the authors must have reading list. I’m already reading My Life in Advertising & Scientific Advertising (free on the web) and plan to continue my studies with the likes of Hopkins, Oglivy, et al.
Thanks Drew for the great inspiration and I look forward to hopefully meeting you someday in your talk circuit.
Rating
This book, is amazing.
I see all the lists of required reading for
copywriters and ad persons, but this one wasn’t
on any of them.
I found this book will feeding my book habit at the
local bookstore. I picked it up, and read the
back, then I read the introduction, the recommended
reading list, and found myself halfway through
the first chapter when I decided I better take
it home with me.
Once I started reading, I couldn’t believe how
much information was in this thing. Drew not only
covered the how…he goes deep into the why of advertising.
He not only touches on consumer psychology, but
he gives you it’s practical use. While many books
simple quote studies, Drew quotes them, tells you
why they are important to you, and how to bank off
of them.
He touches on stuff that many books simple don’t
even hint at. As if the psychology parts were not
enough, he goes deep into the “why” of design.
What fonts to use, and why. What colors to use and why.
What pricing to use and why.
Again, I am an addict for all copy, direct
response, and marketing material, this little book
is at the top of my list, period.
From now on, I plan to get my hands on any and
everything Drew has created or will create.
This book will give you a solid foundation in “reason why”
copy, and it doesn’t just tell you it’s important
like most books do…this one actually gives you
the reason why!
Get it…period. Before you go and spend $1000+
on the next copywriting or direct response
course, get this book. NOW.
Rating
Being able to sell something is the life and death of any company. “Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone” is a look into the psychology of advertising and the statistics behind it. There are certain factors, however slight, can mean the difference between a good, effective ad that moves product and a bad ad which proves to be a waste of money or worse. “Cashvertising” is a must read for anyone in the advertising business.
Rating
I liked this book very much. Enough that I’m actually going to give it a 5-star rating. I’m a little torn giving it that high a rating because the book comes across a little more than a book of lists. There are only 4 chapters included. But the list of 17 foundational principles of consumer psychology provided in Chapter 2, and the list of 41 proven techniques for selling anything to anyone in Chapter 3 are so good that I have to bump the book up.
I’m not a big fan of advertising. I like small businesses that provide services and don’t focus much on selling product. As a result, advertising is not a big tool or technique to be used. However, Web sites are a very important tool for a consultant, coach, or highly-trained professional like a doctor, lawyer, or CPA. And the lists included and explained in this book will prove invaluable when designing and writing their small business Web sites.
I’m kind of surprised the author or publisher for this book consented to let Amazon display the Table of Contents for this book in the free Search Inside feature at Amazon. All the items in these two lists I like so much are displayed there for free. So I encourage you to examine the Table of Contents and decide for yourself how helpful or unhelpful this book will be to you when designing and writing your company Web site. 5 stars!
Rating
I am new to the advertising and marketing space. I have spent my whole career helping to build businesses, yet somehow I always had other people work on the advertising and marketing. I decided to change this and picked up Ca$hvertising in Barnes and Noble a few weeks ago. I sat down to read it and couldn’t put it down. I found myself turning page after page and thinking “Wow – this is so right on!” Let me be more specific about what I found useful:
-The book is focused on one topic: Advertising effectiveness. Everything you read will help you sell more. The great thing is that you will find yourself having so much fun learning! The way Drew writes is interesting and the messages Pop off the page. I found myself thinking again and again, “Wow – so that’s how they get me to buy! Well it works!”
-It’s packed full of incredibly useful information and examples. The beauty is that it’s a fun read and massively informative. Drew has a way of saying a lot in a few words and examples. He quotes a lot of advertising geniuses, which is effective in giving his own message a lot of credibility.
-It’s a data driven book, and yet you don’t feel like you are reading too much data. For example, Drew provides charts showing how people respond to different colors in ads. Doesn’t sound very interesting, does it? Yet here’s the thing: it is interesting, at least the way he presents it. That’s how everything in this book is: fascinating, fun and easy all at the same time.
-He covers a lot of ground even within a tightly scoped topic. At the end of the book you will be able to use online advertising tricks, create headlines, select fonts, write email copy, design print ads, set prices, etc. Somehow all of this is beautifully delivered in 194 fun pages that go by quickly.
I loved this book. In truth, I think it’s brilliant. If I had one suggestion for the author (and it is truly only one suggestion), it would be to name the chapters something a little less salesy and a little more straightforward. This would help me find what I was looking for a little easier when I go back to re-read certain topics.
For $15 – why wouldn’t you buy this book? People pay zillions to get the same advice from pros. After reading this book I felt I could get the same results myself.
Rating
After reading CA$HVERTISING and being blown away by all the great information, I came here to write a glowing testimonial. But I see from all of the 5-Star reviews that others have said what I’m thinking and have done it more eloquently. So let me put a different slant on it.
My company has used Drew for our marketing for over 5 years. I’ve tested his stuff against some of the best in the business. He almost always wins! Simply… what Drew writes in his book is what he practices everyday. AND IT WORKS!
Rating
Sun Tzu says in The Art of War, “There are no more than five musical notes, yet the variations in the five notes cannot all be heard. There are no more than five basic colors, yet the variations in the five colors cannot all be seen. There are no more than five basic flavors, yet the variations in the five flavors cannot all be tasted.” Well, the same could be said for advertising. There are just a few basic rules that have been used with great success for decades and together they make up the whole of how to make sales through the written word.
Drew Eric Whitman has done what all good ad people should do — he boiled it all down into one compact, very readable, very well written book. This book has it all. As someone who makes a good living in the advertising business, I highly recommend this book as a must-have. I seldom do that. Moreover, I seldom give five stars to books of this type because they’re usually not all that great. This one is. I only found one typo. Editing today is very shabby.
The book is amazingly brilliant. It’s a book you need to keep on your desk and use it with everything you write or when you’re searching for an idea. Take my advice — get this book now. You won’t regret it. It’s pure gold.
- Susanna K. Hutcheson
Rating
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I’m always looking for a new edge in advertising, for myself and for my clients.
Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.
Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren’t theories or assumptions, he backs these techniques up with concrete psychological studies.
The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you’re actually learning something.
Let me cut to the chase. Every day that you don’t own this book, you’re losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.