Aug
9

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

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Coaching Salespeople into Sales Champions is the ultimate guide to maximizing team productivity through executive sales coaching. Between professional deadlines and other business responsibilities, most sales managers can?t find the time to develop their sales staff. This book shows you how to develop your own executive sales coaching skills so you can boost sales efficiency, train your staff to better performance, and hire and retain top sales talent.

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Aug
9

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

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Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

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Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers.

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.

Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.

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Categories: Selling Online
Aug
8

Customer Relationship Management

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Customer Relationship Management

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Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships.* Integrative structure organized around the author's 'CRM Value Chain' model.* Theoretically sound and managerially relevant - a useful text from both student and practitioner's perspectives.* Standardized chapter contents and features for ease of navigation.

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Aug
8

eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers (2nd Edition) (v. 2)

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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2)

eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Rating:
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Join the ranks of top eBay sellers with even more insider tips!

Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business!

The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.

[Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track!

Learn from hundreds of PowerSellers just what it takes to succeed on eBay:

  • Determine what sells best on eBay, when it sells, and why
  • Develop listings that create high traffic and product demand
  • Handle end-of-sale payments and protect yourself from fraud and loss
  • Manage listings, inventories, and communications
  • Track incidentals, deductions, expenses, and other tax-related items
  • Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping
  • Use Blogs and eBay Guides and Reviews to drive traffic to your listings
  • Make big money through eBay's Affiliates program

Details

  • ISBN13: 9780071498166
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Categories: Selling Online
Aug
8

Virtual Vintage: The Insider’s Guide to Buying and Selling Fashion Online

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Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online

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Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online. No other book explains how to get it, sell it, fix it, or wear it with flair. Authors Linda Lindroth and Deborah Newell Tornello equip readers from head to toe with

• more than 100 chic sites—rated and evaluated
• instructions on contacting sellers
• smart strategies for bidding in online auctions
• advice about evaluating the size, quality, and colors of a garment
• tips for cleaning and repairing vintage items

Whether you’re looking for a 1960s Rudi Gernreich knit, Gucci hipster trousers, a Claire McCardell for Townley shirtwaist, or a Chanel suit in pink wool with black patent-leather trim, Virtual Vintage will help you build a unique and sensational wardrobe.


From the Trade Paperback edition.

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Aug
7

Close The Deal: Smart Moves For Selling: 120 Checklists To Help You Close The Very Best Deal

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Close The Deal: Smart Moves For Selling: 120 Checklists To Help You Close The Very Best Deal

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Close the Deal is bursting with hot leads for sales pros looking to sharpen their skills and win more customers. Authors Sam Deep and Lyle Sussman show how to capture sales without being pushy or arrogant. Deep, a consultant from Pittsburgh, and Sussman, a management professor at the University of Louisville, believe that the essence of selling is sticking to a system. "Masterful sales professionals are neither lucky nor gifted," they write. "They do not dream, wish or hope for victory. They go out and make it happen." The book is based on programs developed at the Sandler Sales Institute, a noted Maryland firm that trains thousands of sales professionals around the country. The authors contend that three keys to successful selling are asking the right questions, making supportive presentations, and finding exactly how to eliminate roadblocks or "pain" for customers. "There is only one reason you will sell anything: your ability to reduce a buyer's pain," the authors write. "You can't reduce pain if you don't know what it is. Buyers will tell you if you ask correctly." The book is easy to read and full of practical advice and tips. The authors provide 120 lists on topics like "Fifteen Steps to Better Listening," "Seven Fears all Buyers Have," and "Fourteen Ingredients of a Winning Proposal." Salespeople will find a powerful ally in Close the Deal. The book is a blueprint for finding and analyzing buyers, determining their needs, and getting the sale. --Dan Ring

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Aug
6

Home Staging That Works: Sell Your Home in Less Time for More Money

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Home Staging That Works: Sell Your Home in Less Time for More Money

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Want to sell your home at a premium price—now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don’t want you to know, from one of America’s most successful staging experts.

Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more, you’ll learn how to:

Focus on your potential buyers’ tastes (not your own) • Create curb appeal • Drive Internet interest with photos that flatter your home • De-clutter and pre-pack at the same time • Clean and repair your home without spending a fortune • Keep your home sale-ready—without being afraid to live in it

Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!

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Aug
6

eBay Business All-in-One For Dummies

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eBay Business All-in-One For Dummies

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Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she-s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.

This all-in-one guide includes nine handy minibooks that cover:

  • eBay Basics
  • Essential Tools
  • Selling Like a Pro
  • Sourcing Merchandise
  • Presenting Your Items
  • Promoting Your Goods
  • Storing and Shipping
  • Power Selling
  • Office and Legal

eBay PowerSeller Marsha Collier shows you how to:

  • Set up your business, find and manage inventory, and run your business like a pro
  • Equip yourself with the tools that count-eBay-s search engine, online sources of information, the PayPal system, and eBay-s management tools
  • Source your merchandise and learn valuable strategies for managing and maximizing sales
  • Set up the optimal eBay photo studio and develop and market your eBay Web site
  • Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
  • Find deals on the computer equipment you need
  • Promote, market, and show off your goods, all the while keeping your business legal

Before you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

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Aug
5

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

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The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line Rating:
List Price: $14.95
Sale Price: $8.60
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It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters that have more confidence running a sewing machine that setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts. 224 pages.

Details

  • Dimensions: 7.5 in. h x 6.5 in. w x 0.5 in. d
  • Weight: 0.75 ounces
  • Made in US

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Categories: Selling Online
Aug
5

Take the Cold Out of Cold Calling

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Take the Cold Out of Cold Calling

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Sale Price: $21.60
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If information is power, Take the Cold Out of Cold Calling is ''power on steroids!'' Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.

In Take the Cold Out of Cold Calling you'll discover the secret world on online information, how to find it, and how to use it. You'll get step-by-step instructions along with real examples. You'll learn...
- Tips and tricks for popular search engines get it right the first time.
- How to use Google like a pro -- it's scary what this amazing search engine can help you find.
- The ''Invisible Web'' -- sites most people and search engines don't know about and can't find.
- How to access premium information resources at no or very low cost.
- The theory of the ''Fourth R'' and value-based ''warm call selling.''
- How to massively increase your credibility with prospects and existing clients.
- How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression.

If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club.

The book includes access to online Warm Call Resource Center.

Awards:
Sales Book of the Year Medalist
USA Book News Book of the Year

Aximon Business Book Awards Medalist (edited by author)

Details

  • ISBN13: 9781592982097
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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